About Us · About ORIBALL Group

Twin engines．one ecosystem

With Yuanlang Creative Arts (YLCA) we go deep on physical batting cages and retail experience...

See the structure Milestones
Two engines · Twin drive
Full structure
Founder
Brand Story · Our story

From one small shop to a sports technology group

"We do not just sell equipment; we sell a love of baseball and a way of life."

The ORIBALL Group story began in a small baseball and softball shop — Heat Sports. Founder Lee Pu-wu turned a passion for the game into Taiwan's largest professional service hub, starting from nothing.

As the business grew, we saw huge potential in digitizing the traditional sports industry. So we founded Original Technology Sports Marketing to build IoT and SaaS cloud tools, bringing innovation to the whole baseball and softball ecosystem.

Today ORIBALL Group spans equipment retail, venue operations, technology R&D and international exchange, still working toward the mission of making it easier to love the game.

Structure · Organization

A twin-engine model advancing physical operations and technology together

Yuanlang Creative Arts runs the physical venues and retail experience; Original Technology Sports Marketing builds the systems. Both lines share one set of member, payment and operations data.

ORIBALL GROUP
Technology empowers baseball and softball · Expertise fuels passion

Yuanlang Creative Arts
Physical operations engine
Heat Sports
Baseball and softball gear and pro service center
BTD Lab
24H self-service training venues
Wellhouse
Custom jerseys and corporate gifts
1759
SaaS player matching and venue management
iBuyCase
Smart unmanned retail franchise system
AiTransPal
AI real-time multilingual translation
BallGameMaster
Baseball and softball league management system
Rent & Return
Smart storage × rental × return IoT system
Vision · Vision and mission

Making it easier to fall in love with the game

Vision

Vision

To become Asia's most influential baseball and softball sports technology group, and make it easier to fall in love with the game.

Mission

Mission

Use technology to merge online and offline experiences, build a repeatable new standard for the baseball and softball industry, and grow sport for everyone.

Values

Core values

Passion, expertise, innovation, shared good. We believe technology does not replace people; it lets people focus on what they love.

Milestones · Our journey

From a single small shop to a sports technology group

Key moments listed newest first; every year marks a turning point in a venue or a system.

  1. 2026

    Full software line-up live

    Launched AiTransPal (including OPC One-Page Chat), BallGameMaster, iBuyCase, ItStorage smart lockers and RR rental lockers, entering a fully technology-driven stage.

  2. 2024

    Heat Sports moves to the Intercontinental Innovation Hub

    Heat Sports moved to the Intercontinental Innovation Hub, opening a new experience venue that combines OMO smart retail with technology-driven training.

  3. 2023

    BTD Lab Anhe venue founded

    Founded BTD Lab Anhe, Taiwan's first 24H self-service unmanned baseball and softball training venue, fully automated with IoT technology.

  4. 2020

    1759 SaaS platform development begins

    Started the 1759 SaaS platform project, building a digital matching and management system for venue owners and players.

  5. 2019

    Original Technology Sports Marketing founded

    Established Original Technology Sports Marketing (OTSM), focused on sports technology R&D and marketing integration, adding technology DNA to the group.

  6. 2018

    Heat Sports moves to the Shizheng flagship store

    Moved from the original Tunghai store to the Heat Sports Shizheng flagship, expanding scale and service coverage.

  7. 2013

    First collegiate slowpitch game ever streamed live

    Delivered the first live stream of a collegiate slowpitch softball game, with four synchronized cameras and more than 1,000 online views, pioneering digital broadcasting for slowpitch.

  8. 2011

    National collegiate slowpitch inter-department cup founded

    Created the first national inter-department slowpitch softball cup for colleges, promoting collegiate slowpitch and laying an important foundation for the sport in Taiwan.

  9. 2010

    Heat Sports Tunghai original store opens

    The Heat Sports Tunghai original store opened, starting from a small shopfront focused on baseball and softball gear retail and professional service.

  10. 2009

    HeatSBB brand founded

    Founder Puwu Lee created the HeatSBB brand, focused on custom gear, bat design and painting, and group buying — a passion for baseball and softball that became the root of the group.